Zuriyat Foods grew from a simple belief: what reaches your table should come with an honest origin, a reason for being there, and knowledge behind it.
From Pakistan, since 2025
Soon Valley — 110 fruit varieties on trial. One of them was olive.
Olive was never an easy crop for Pakistan. It took more than thirty years of public research on barani land in the Pothwar and the Soon Valley to work out how to grow it here: how to propagate it, which varieties yield in our conditions, what the trees need, when to pick, and what the fruit can be turned into.
Zuriyat began with that last question. Years spent close to the research station, the orchards and the people who study food for a living gave us a habit we still follow: before any food earns a place on the table, ask where it comes from, what it needs, and what it gives.
The olive research described here is the work of Muhammad Ashraf Sumrah, Principal Scientist at the Barani Agricultural Research Institute, Chakwal.
110 fruit varieties are tested in the Soon Valley for the rainfed north. Olive is one of them.
Four back-to-back projects: how to grow olive here, and what to make from it.
The right harvest stage for pickling olives in rapeseed oil and spices is settled.
A national olive research centre in Chakwal, and an Urdu guide to the fruit's nutrition.
Olive pickle, jam and cold-pressed oil, made in Pakistan. First orders ship in April 2025.
One way of thinking runs through everything we make.
We want to know where food begins.
We look beyond labels to understand what food brings.
We choose foods with a reason to be part of everyday eating.
Good food only matters when it becomes part of real life.
Food that stays close to what it is.
Chosen for what it can contribute to everyday eating.
Knowing where food comes from matters.
The curiosity that started with one fruit — where it grows, what it needs, what it gives — did not stop at olive. It became the way we look at all food, and it now goes with everything we choose: oils and seeds today, and grains, honey and more as they earn their place.
Olives Oils Seeds Pickles Grains Honey Natural foods
Zuriyat Foods grew inside a wider journey at Bit & Byte Lab. Research into food led to nutrition knowledge; that knowledge became structured data; technology made it usable in everyday life; and Zuriyat brings it back to real food on real tables.
It began with a simple curiosity: where does food come from, and what does it take to grow it well?
Building the nutrition database behind Sublime Care Cloud taught us to read food beyond the label: what it contains, and what it brings to a diet.
With Sublime Groceria, that knowledge moved into the grocery list — the moment people actually decide what to buy.
Zuriyat takes the journey out of the screen and onto the table: foods chosen with the same knowledge, made and delivered in Pakistan.
Because everything comes back to what we choose to put on the table.
From the rainfed north of Pakistan to kitchens across the country: food with a known origin, chosen with care, for everyday tables.
Explore Our Foods