Our story
Zuriyat Foods grew from a simple belief: what reaches your table should come with an honest origin, a reason for being there, and knowledge behind it.
From Pakistan, since 2025
Knowledge in the family
Long before Zuriyat existed, learning already held a quiet place within the wider family. The paths were different — from traditional Hikmat to agricultural research, and later technology — but each reflected a habit of looking deeper and understanding things properly.
An earlier tradition of learning
Hakeem Muhammad Sadiq belonged to an earlier tradition of learning through Hikmat. He was a well-read man with a deep interest in the knowledge and books of his field.
His place in the Zuriyat story is not about claiming that he created our products or that traditional Hikmat validates modern nutrition. It is much simpler: he represents an earlier presence of learning and thoughtful study within our family.
A different path
His nephew, Muhammad Ashraf Sumrah, followed a very different professional path through horticultural science and agricultural research. His documented work would later include extensive research and development around olives.
Our origin
The knowledge came first. The product came later.
Olive was never an easy crop for Pakistan. It took more than thirty years of public research on barani land in the Pothwar and the Soon Valley to work out how to grow it here.
Muhammad Ashraf Sumrah’s documented olive work covered propagation, nursery production, varieties, harvesting, processing and value addition, and technology transfer to growers. Being close to that work gave us a habit we still follow: before any food earns a place on the table, ask where it comes from, what it needs, and what it gives.
The olive research described here is the work of Muhammad Ashraf Sumrah, Principal Scientist at the Barani Agricultural Research Institute, Chakwal.
Meet Muhammad Ashraf Sumrah
The knowledge
The product
Different disciplines. Different times. A shared respect for knowledge.
From books, to field research, to structured data — the tools changed, but the instinct to understand remained.
The present chapter
Today, M. Atif Ali brings a different discipline to the story. A full-stack software engineer and Founder & CEO of Bit & Byte Lab, he leads the technology and digital systems behind the modern Zuriyat experience.
His work connects the physical food brand with structured information, software and digital products — helping Zuriyat present food with more context than a product name and price.
That thinking extends beyond the storefront. Sublime Care Cloud provides the structured nutrition data used within Zuriyat’s product experience, while Sublime Groceria explores food from the everyday digital grocery side. Zuriyat Foods brings that thinking back to something physical: the food that reaches the table.
Building the systems behind the experience.
Connecting products with clearer nutrition and food data.
Making that knowledge useful and accessible to customers.
The Zuriyat way
One way of thinking runs through everything we make.
We want to know where food begins.
We look beyond labels to understand what food brings.
We choose foods with a reason to be part of everyday eating.
Good food only matters when it becomes part of real life.
Our food philosophy
Food that stays close to what it is.
Chosen for what it can contribute to everyday eating.
Knowing where food comes from matters.
Beyond olive
The curiosity that started with one fruit — where it grows, what it needs, what it gives — did not stop at olive. It became the way we look at all food, and it now goes with everything we choose: oils and seeds today, and grains, honey and more as they earn their place.
The story behind the story
Three independent paths, in different times and different disciplines. None was handed down from the other; they meet at Zuriyat.
Traditional learning
Hikmat & a lifelong respect for learning.
Agricultural research
Horticultural science and documented olive research.
Technology
Software and structured food information around the modern brand.
Where they meet
A present-day food brand built around knowing more about what reaches the table.
Different products, different problems — the same curiosity about how knowledge, technology and everyday life can work better together.
Bit & Byte LabZuriyat is the chapter we are building today — shaped by different people, different disciplines and a shared belief that what reaches the table is worth understanding.
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